Discovering ease-of-use on BigCommerce.
According to Beth Steward, Information Systems Coordinator and Project Manager for WAA, BigCommerce has been “instrumental to WAA’s success” — and it all boils down to ease of use.
Joining WAA in 2022, Steward quickly found that the wreath season (leading up to WAA Day in December) is extremely busy, but having an intuitive platform makes it easy to track orders and train new employees.
“In the customized back-end system that we use, there's just so much information,” said Steward. “So for me, BigCommerce is a savior when it comes to reviewing orders and just being able to see the nitty-gritty without getting into the dinosaur of our other system. The ease of use for me was great.”
Leveraging BigCommerce’s custom checkout.
Having already found success on the BigCommerce platform, WAA is taking it one step further by building a brand new front-end.
With high traffic during the fourth quarter, WAA needed a front-end experience that would allow customers to navigate the site and place online orders with ease. So, WAA created a custom checkout experience that allows customers to edit their shopping carts.
“We're going to make it a lot easier for our sponsors, because when it's easier for them, it's easier for us to be able to build those numbers, hopefully, even bigger than they were last year,” said Steward.
Leveraging the customizability of BigCommerce, WAA will be able to integrate its front-end and back-end, allowing for a more seamless, intuitive user experience.
“I have noticed over the last year or two, BigCommerce has done a lot of improvements for customizations,” said Staples. “We're really excited for the new BigCommerce front-end that we're going to have. It will be a lot more modern and sleek and put-together, and everything will flow a lot better.”
Driving growth with a team of ecommerce experts.
On top of the platform’s ease of use and customization, WAA turned to BigCommerce to find a trusted partner in growth. Backed by a team of ecommerce experts, BigCommerce offered WAA with the personalized service and support needed to architect the best solution for its business.
“One of the most valuable things about BigCommerce is your team and culture,” said Staples. “Everybody that I've spoken to, whether it be enterprise support, customer service, account managers, anyone — you guys are all very friendly and helpful. When I call in, I actually feel like I matter, that BigCommerce cares, and they're going to help me.”
Working with a Customer Success Manager and a Technical Account Manager, WAA has found the ecommerce expertise needed to support its future growth.
“Our CSM is very good about following up with us if we have any issues. And we have a technical account manager, Ferris Polk, and it's been awesome — Beth and I look forward to our monthly connects with them,” said Staples. “They're very responsive, and if we have any issues, they get right back to us and are very personable.”
"BigCommerce is a savior when it comes to reviewing orders and just being able to see the nitty-gritty without getting into the dinosaur of our other system. The ease of use for me was great.”
Beth Steward Information Systems Coordinator and Project Manager, Wreaths Across America