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Tue, 09/25/18, 08:00:00 AM

BigCommerce Announces New and Expanded Partnerships to Support European Business Growth

GPMD, Klevu, Pragmatic, SQLI among new partners joining BigCommerce Partner Program to extend tech capabilities to European merchants

LONDON – 25 September 2018 – BigCommerce, the leading ecommerce platform for fast-growing and established brands, today announced that it has signed expanded partnerships with partners Born Group (“BORN”) and dotmailer to support the needs of BigCommerce’s growing base of European merchants. Additionally, BigCommerce announced new partnerships with several leading ecommerce agencies and technology providers, including full-service commerce agency GPMD, AI search tool Klevu, content management and boutique WordPress agency Pragmatic, and digital transformation expert SQLI.

dotmailer, a leading marketing automation platform and BigCommerce’s first European Elite Partner, will provide European retailers with the ability to create personalized marketing campaigns for their customers. Through dotmailer’s Commerce Flow, merchants can synchronise customer contact data and purchase history from BigCommerce to deliver more relevant marketing communication to customers. “In today’s retail environment, consumers expect merchants to personalise the sales experience to their individual needs, and working with BigCommerce helps ensure that their merchants can use store data to create marketing materials that actually serve the needs of their customers. It’s yet another way that BigCommerce brings value to their customers globally,” said Milan Patel, CEO at dotmailer.

BORN, an award-winning digital and content production agency, will also partner with BigCommerce’s European team as it expands to better serve its local market. “Our expertise lies in helping enterprise-level businesses develop integrated, forward-thinking ecommerce experiences that drive their business forward,” said Daren Fitzgerald, executive vice president of commercial at BORN. “BigCommerce stands out as a true platform leader in the mid-market. The combination of our offerings gives European merchants a toolkit to deploy industry-leading ecommerce sites that attract and convert customers at a fraction of the cost, which is why we consider it our SaaS platform of choice.”

Additionally, existing BigCommerce partners, Convert Digital and RANDEM are making additional investments in their own regional offices in order to streamline partnership opportunities and more easily enable UK merchant interactions.

These new and expanded partnerships follow several recent announcements stemming from BigCommerce’s first European office opening earlier this summer. In June, the company announced its first European office location in London, which is expected to grow to 20 employees within the next 12 months. In addition, tech veteran Mark Adams was appointed as vice president and general manager in Europe to further accelerate the company’s growth in the region.

“Partnerships with leading technology and solutions providers represent an important component of BigCommerce’s holistic ecosystem because they help ensure that BigCommerce merchants all over the world have access to the tools they need to maintain a powerful ecommerce presence,” Adams said. “Each of these companies has a proven track record of delivering beautiful, engaging, high-performing websites, and we are confident that they provide the perfect complement to BigCommerce’s existing offerings.”

BigCommerce will be hosting European partners at its first Partner Summit, which is taking place today in London. In addition, prospective brands, retailers and digital-transformation agencies can learn more about BigCommerce by visiting BigCommerce’s booth (Booth #E652) on the first floor of the Ecommerce Expo on 26-27 September in London. To find out more about BigCommerce, visit

Additional Partner Commentary

Andrew Waite, managing director at Convert Digital:

“Convert Digital is incredibly excited to announce our expansion into the UK market. The decision to make this move was an easy one. Driven by successful existing relationships with strong APAC brands and clients, we are eager to align more closely with companies like BigCommerce that share our desire to jointly explore new growth opportunities in the UK and more broadly, across the EU.”

Mark Slocock, managing director at GPMD:

“Our focus is one delivering innovative ecommerce solutions to fast-growing mid-market retailers. We were impressed with the BigCommerce ecommerce solutions and their passionate and professional team. BigCommerce provides us with a flexible SaaS solution for international retailers, and as such, is a perfect fit for us.”

Nilay Oza, CEO at Klevu:

“We’re really excited to partner with BigCommerce for a shared vision of democratising excellent site search for all. We are also impressed with the direction they’re going in and their approach to opening up core aspects of their technology, amongst other things.”

Simon Cooke, commercial director at Pragmatic:

“The majority of brands that work with Pragmatic operate at the Enterprise and SME level. These brands recognise the importance of a best in class digital publishing platform, one that ultimately provides the freedom to integrate with almost any SaaS provider; that’s why WordPress is so hard to beat. But when it comes to ecommerce, we needed to find a partner who understood both our values and our customers’ requirements; we needed to get the balance of commerce and content right. BigCommerce proved to be exactly the right fit. Technically the platform is robust, secure and scalable with outstanding support, whilst commercially we are able to offer clients a lean solution that can hit the market quickly and leapfrog a lot of development.”

Stuart Jones, general manager, EMEA at RANDEM:

“RANDEM are delighted to expand our already well-established partnership with BigCommerce into Europe. We have been partnering together with BigCommerce in the APAC region for more than five years, and have acquired many mutual clients across the region, including Siemens, Camelbak, Isetan and Resmed. RANDEM are excited to now be extending this partnership to Europe, bringing our unique methods and the strengths of BigCommerce to a whole new continent of opportunities.”

Jason Bramsden, chief operating and technology officer at SQLI:

“We see BigCommerce as a great fit for our enterprise merchants that are wanting to start their microservice ecommerce journey. Currently there are few options for enterprise merchants that offers microservices with a well-defined API, as well as having a mature, easy-to-use backend interface. BigCommerce allows our merchants a quick and easy route to launch microservices ecommerce sites for both the B2C and B2B markets.”