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Tue, 02/23/16, 10:00:00 AM

Bigcommerce Announces New, Modern Themes Designed to Drive Sales for Retailers

Suite of ecommerce templates gives business owners power over merchandising and design while streamlining shopper journey

AUSTIN, Texas — February 23, 2016 — Bigcommerce, the leading ecommerce platform for fast-growing brands, today announced the availability of 67 new beautiful and fully-responsive themes designed to help merchants fully express the power of their brands and grow their businesses. Using modern merchandising capabilities and a clean, intuitive interface, retailers will be able to select ecommerce themes optimized for various catalog sizes, merchandise categories and promotions to create a seamless shopping experience for their customers across any device.

Created in collaboration with Pixel Union, a leading ecommerce design agency whose themes have been used by millions of individuals, emerging brands and Fortune 500 companies around the world, the new themes will continue to evolve to include advanced features typically only available with fully-customized storefronts. Merchants that purchase new themes from the Bigcommerce Marketplace will benefit from continuous updates, enhanced functionality and support provided by Pixel Union.

“We were able to redesign and relaunch our online store on Bigcommerce exactly as we pictured it,” said Marc Ducey, president and co-founder of GolfEtail, a leading sports equipment supplier. “Working with Bigcommerce partner Diztinct, we were able to create a modern site aesthetic while adding new functionality to our store, simultaneously providing an improved shopping experience for our customers and positioning our business for long-term success.”

“The key to success in today’s hyper-competitive retail market is to sell not only a product, but an entire experience to the shopper,” said Tim Schulz, chief product officer at Bigcommerce. “With our new themes, and the new development framework that powers them, our merchants will make an incredible first impression on today’s sophisticated online shoppers and ultimately sell more than they would on any other ecommerce platform in the world.”

Built with modern merchandising and product display features as the foundation, the new themes are optimized for a variety of product catalog sizes, industries and promotions. By selecting one of the new themes, retailers have access to a number of features, including:

  • Optimized designs for mobile shoppers - Built for businesses ready to sell more across all devices, the new themes incorporate the latest advances in design to ensure the storefront is optimized for shoppers no matter what device they use to browse or purchase.

  • Seamless and Simple Customizations - Retailers will be able to customize the look and feel of their storefront in real time, including font and color palettes, branding, featured and top-selling collections, social media icons and more.

  • Built-in Faceted Search Functionality - Built-in faceted search improves customer experience by allowing customers to filter, discover and purchase products easily, thereby boosting conversion by up to 10%.

  • Optimized One-page Checkout - By featuring all fields on a single, responsive web page, customers are more likely to complete a purchase; retailers have seen up to a 12% increase in conversion through the new checkout experience.

“There is nothing more important than connecting your brand with shoppers, and these new themes will help merchants attract and convert even the most discerning customers,” said Ben Moore, CEO at Pixel Union. “Bigcommerce is putting a major focus on the end-to-end customer journey with these new themes, and that’s going to help merchants communicate their brand better and do more with their storefront to drive sales and build lasting relationships with their customers.”

Bigcommerce’s new themes will be available to select customers starting today, with availability for all customers later this month. The new themes can be purchased on the Theme Marketplace, with prices ranging from $145 to $235; in addition, seven styles of free themes are available. For more information, visit: