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Wed, 04/08/15, 01:00:00 PM

Bigcommerce Makes it Easy for Online Retail Businesses to Gain Direct Access to Suppliers

SAN FRANCISCO — April 8, 2015 — Today, the leading platform for global wholesale trade owned by Alibaba Group (NYSE: BABA), announced that it has collaborated with leading ecommerce platform Bigcommerce to deliver an integrated shopping experience for sourcing products from’s extensive network of Chinese wholesale suppliers. The Wholesale solution is immediately available to Bigcommerce’s 70,000 stores, and online merchants can now access and purchase a collection of more than 30,000 products from about 300 of’s Gold Suppliers in China with scope to expand to over three million products from thousands of Gold Suppliers.

Every day millions of buyers and sellers utilize the platform. For the first time, online merchants buying from will have a seamless experience to access wholesale suppliers in China as an integrated component of an ecommerce platform. Jointly developed by and Bigcommerce, the custom-built application provides a unique catalog of wholesale suppliers in a secure and familiar interface so merchants can quickly find and select new products to sell online.

“Small businesses are the backbone of the global economy and it’s important that we help them to grow and stay competitive,” said Michael Lee, International Business Development and Marketing Director for “This new application provides Bigcommerce merchants with direct access to wholesale suppliers, offering competitive prices to realize better profit margins.”

Bigcommerce clients using the Wholesale app benefit from a wide range of value-added services, including:

  • Integrated search, customized for ecommerce merchants. A tailored search experience enables Bigcommerce merchants to quickly browse and purchase products in five distinct categories proven to sell well online: apparel, automotive, beauty, consumer electronics and jewelry.

  • Transparent purchasing from suppliers. Complete product information allows merchants to quickly access pertinent details like pricing, availability and minimum order requirements, as well as supplier contact information and ratings. At launch, Bigcommerce’s 70,000 merchants will have access to about 300 Gold Suppliers on, hand-selected for meeting strict quality and customer support standards.

  • Customized pricing with lower order minimums. Merchants will have the option to select wholesale pricing based on fastest delivery time or lowest possible price.

  • Payment protection. Online merchants can source knowing that all orders placed via the Wholesale App are backed by’s Secure Payment services, guaranteeing risk-free and secure transactions for all parties.

“Competing and succeeding online starts with having a business plan and strategy for sourcing quality products,” said Eddie Machaalani, co-founder and CEO of Bigcommerce. “For many of our merchants, represents a tremendous opportunity to tap into the world’s largest supplier network — whether to start selling or expand an existing business — without taking on unnecessary risk or sacrificing margins.”

For more information — including resources on how to build a business, source products and find suppliers — visit

About - The first business of Alibaba Group (BABA), (, is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world. Through, small businesses can sell their products to companies in other countries. Sellers on are typically manufacturers and distributors based in China and other manufacturing countries such as India, Pakistan, the United States and Thailand.