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Wed, 07/20/16, 02:00:00 PM

New BigCommerce Promotion Provides Retailers Thousands in Savings When Migrating to Enterprise Platform

AUSTIN, Texas — July 19, 2016 — BigCommerce, the leading ecommerce platform for fast-growing brands, today announced a new offer designed to provide retailers with thousands of dollars in savings when migrating to BigCommerce Enterprise from Magento and other competitive platforms. Under the program, qualifying brands can receive up to six months of free service, as well as specialized support from BigCommerce’s in-house team of catalog transfer and onboarding specialists to further simplify the process of migrating to BigCommerce Enterprise.

For many organizations, supporting legacy and custom-built ecommerce platforms requires significant investment, with associated costs frequently compounding over time due to unpredictable technical issues. According to a study by Forrester Research, “on average, retailers spent 7% of their online revenues supporting the technology that underpins their ecommerce operations” and “43% of ecommerce solutions have an actual cost of ownership higher or significantly higher than predicted.”

As a result, retailers are increasingly turning to cloud-based platforms, such as BigCommerce Enterprise, which offer predictable costs and accelerated time to market for new initiatives, allowing them to focus on growth strategies like sales and marketing, instead of system uptime and maintenance.

“We decided to move to BigCommerce during our slow season to limit any impact on our business,” said Gary Pellegrino Jr., president of Bulk Apothecary. “We expected to see a modest dip in revenue due to seasonality, but since switching, our online sales are up 15–20%. The BigCommerce team was able to work with us and make sure all our data was migrated in a clean, structured way.”

Through the offer, eligible retailers can take advantage of numerous benefits, including support from BigCommerce’s team of industry-leading catalog transfer and onboarding specialists which has successfully migrated more than 5,000 stores from 40-plus competitive platforms. Additional benefits include:

  • Up to 6 months’ free subscription to BigCommerce Enterprise

  • Free standard catalog transfer provided by BigCommerce

  • 24/7 onboarding support

  • Premium Account Services and/or Strategic Account Management

“Retailers are finding that the burden of managing custom-built or legacy platforms like Magento is limiting their ability to keep pace with retail trends and consumer shopping preference,” said Russell Griffin, vice president of Enterprise sales and channel for BigCommerce. “For online brands that feel constrained by their current platform or wary of embarking on a costly upgrade path, this offer provides a streamlined and budget-friendly path forward on BigCommerce Enterprise.”

This offer requires a contract for up to 2 years’ paid service; early termination requires repayment of waived fees. Complex, custom solutions may have additional restrictions. To learn more, visit:

1 Understanding TCO When Evaluating Ecommerce Platforms, Forrester Research.